Get a great look for your next event or product
Written by engage on March 7, 2019
First impressions last
Especially when you’re a small business or organisation. Labels play a key part in first impressions and, done well, your labels can make you look just as good as big organisations.
But if you don’t need thousands of labels printed, how do you get the right size, shape and materials, without spending a fortune? Fortunately, over the last few years, things have come a long way in the world of labels.
Now you can get custom, high quality labels without breaking the bank. Here are some tips to help you do just that, from 1079 Life Marketplace partner Avery WePrint.
The right size and style
These days, labels are highly customisable, coming in many different shapes, sizes and finishes. After a homey feel? That’s a matt finish. Need a tall label for a water bottle? Try an arch design.
With so many different options available, it’s easy to design a consistent, professional looking label.
Labels that last
If your label comes unstuck, your brand does too. Your product may be top shelf, but your customer’s enduring memory will be that peeling, cracked or faded label that’s making you look cheap and old – maybe even stale or spoiled.
A good printer will always offer a money-back guarantee, but it’s better to avoid problems in the first place. So, you should always research the label’s materials and adhesive before buying.
Matt, gloss and pearl labels are great for cardboard packaging, glass and plastic, whereas for refrigerated products, you should opt for vinyl or clear labels. Also consider the surface you’ll be applying the label to. Some cardboard boxes, for example, contain silicone, which makes adhesive less effective.
Labels by the dozen
Most printers won’t print fewer than 10,000 labels. Some will go as low as 1000, but even if they’re really cheap per label, your overall cost is still very high. But if you shop around, you’ll find there are now a few reputable printers that will let you print just what you need – even if you need only a handful!
Most small-volume label printers can have your labels designed, printed and in the mall within two business days. So, there’s no delay in branding your new stock.
If the market zigs, you can zag. If you made a mistake with your last print run, you can fix it, in a flash, with a new one. Or if you just want to break your logo or update your address, it’s easy.
The Final Word
For a small-product business or organisation, labels can be the difference between a wary window shopper and a life-long customer. So when choosing a label printer, make sure you shop around for one that gives you exactly what you want.
Only then will you be able to convey your product’s true quality, and treat your customers to a unique and memorable experience. And isn’t that why you started your business in the first place?
About Avery WePrint
Make sure your products and packaging stand out in a crowd with Avery custom labels and stickers. You’ll look professional and ensure instant brand recognition, vital in today’s market.
The combination of high quality labels with photo-quality digital printing and special adhesive ensures Avery WePrint labels really last. And don’t forget they’re also so easy to create!
Make all the choices you want – size, shape, material, finish…before personalising your Avery label by creating your own design or choosing from one of many templates.
First, decide what to get printed. Labels, Stickers, Business Cards or Cards.
The Design Tool makes it easy to get a professional, customised look. There are plenty of pre-designed templates for you to adapt. You can also upload your own logo or image files to make it your own.
Place your order and make your payment through our secure checkout. Prices are shown throughout the process.
Your order is on the way. You will receive a tracking order from Australia Post so you can see where your parcel is.