Billboard Makes Headlines!
As Aiden put it, in radio if you want a lot of people to listen to you, you have to advertise. Commercial stations are well funded, whereas community stations don’t have a lot of spare budget for huge billboards and advertising on buses.
So Aiden got creative and found his own billboard, courtesy of Gary Johanson and Paint Supplies, created a reel, and posted it on our socials – you can watch it here. Radio Today then picked up the story and ran an article which you can read here https://radiotoday.com.au/community-radio-competes-with-the-fat-cats/
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