The Hitching Post
Community Event Attendance – focus on your audience
You only have to look in the Life Diary on this site to see that there are many events put on for the benefit of the greater community, like fundraisers, carols and productions. I have been asked how to make certain events more popular, or how to increase attendance from outside people’s immediate sphere of influence.
I have a few key points that should assist:
1. Know your target market – this is marketing 101 but very much applies to events. Know exactly who you are targeting to attend. Everything should be based around that audience. Be specific, this will help drive your publicity plan. Segment your market into ‘families with small children’, or ‘singles/couples under 30’, or ‘semi/retired women over 50’, etc.
2. Develop event goals and objectives – you need to know exactly what the ‘point’ of your event is. Why are you holding it? What do you need as the outcomes? What do you want your target market to take away with them? How will you define ‘success’?
3. Brand your event – you want your event to stand out amongst all the others, so you need to choose a timely, dynamic and compelling theme that will set you apart. Spend plenty of time thinking about the name of your event, a tagline (a short branding slogan) and a logo.
4. Location, location, location – you need to choose a location, as well as a date and time, that will appeal to your target market. There’s no point having an event where the audience you are focussed on finds it difficult to get to, or park, or at an inconvenient time.
5. Know what else is on – do your research and make sure there aren’t other events on the same time as yours, that are aiming to attract the same people.
6. Create a publicity plan – detail your intentions in relation to advertising and the media. This will help you make sure you giving enough notice to potential attendees, as well as making sure you cover all your bases – online content, newsletters, emails, letter box drops, radio, tv – however you can best communicate with your target market. Don’t forget post-event thank-you’s, sponsor acknowledgements and articles about your event’s key messages or fundraising success.
Make sure you don’t aim too broad – there is no point aiming for ‘everyone’ because it’s not a realistic expectation! You want to attract specific people who you know should enjoy it, so that they tell others, and your event starts to gain recognition.
Finally, be prepared, because very few events hit their target market and are a great success the first time (or sometimes even the second or third). If you keep your expectations realistic, then its easier to remember that it takes time and practice to get some things right.
Sonya of Heavenly Weddings is an Adelaide-based wedding and event planner with 8 years’ experience, who was born organised (just ask her friends). She loves to exceed her clients’ expectations, making sure every event is flawless – right down to the last little detail.
Have you heard the term pop-up wedding? It’s a bit of a trend right now…
According to a 2014 survey, 50% of Australians live in a household with at least one cat or/and dog.
For the entire time you are engaged, you will be assisted (or frustrated) by many people
Much as we like to pretend otherwise, so many things in our lives revolve around the finances available
Ha. Trick question. There is no such thing 🙂
I’m borrowing the words of Billy Idol, but I’m actually referring to having an ‘off season’ winter wedding 🙂
After getting engaged, you’ll likely have lots of offers of support from friends and family.
How on earth did it get to be July already? Yesterday it was Easter, and now suddenly its wonderful tax time again.
Regardless of how much planning you do, there are likely to be some little hiccups on your wedding day
Now, I don’t know about you, but I absolutely know I’m not the most photogenic person I know.
I know the statistics on divorce rates are ridiculously high
Awkward and confronting conversations seem to be unavoidable.
I am asked this question quite a lot, and not only by brides but by those planning birthday and anniversary celebrations.
Megan and Josh were married on a perfect blue-sky summer’s day in February 2016!
I don’t think there are too many brides (or grooms) who haven’t begged their partner to elope
For this month’s event spotlight we are featuring Chelyah and Dan’s engagement party, held a few weeks ago in February.
When you think of getting married, do you picture just you and a handful of your closest loved ones
As a follow on from my last post this post delves a little more into the specifics of determining the event theme or styling that you will base all your event choices on.
We all know that it’s important to be yourself, to show others our true self, who we really are.
When someone writes a great article, I think it’s a shame not to share it
Given it’s a brand new year, what are we likely to see in wedding colours and trends
Even having written my last post about living and loving in the moment, I’ve found myself caught up in the ‘doing’.
We are all well ensconced in the ‘silly’ season, and boy, does it get crazy!
Sorry to adjust the old wedding adage, but with most couples feeling financial pressures…
Weddings, birthdays and anniversaries are times to celebrate all that’s joyous about life, but for many there are bittersweet moments…
Many of us have seen Jennifer Lopez in The Wedding Planner…
Have you ever had a blinding moment of inspiration, a flash of illumination on what you were supposed to do with your life? No? Yeah, me neither. The direction my life has taken seems to be more of a slow burn 🙂