Vision and Values

Life FM aims to challenge and influence contemporary thinking by presenting a Biblical worldview through broadcasting that leads people to a revelation of God’s grace and encourages them to connect to the local Christian Church as followers of Christ.

Life FM delivers the vision by…

• Creating innovative, dynamic and relevant program content and personalities that connect with secular and Christian audiences
• Using and exploring diverse technologies to effectively present the Biblical worldview
• Supporting the vision with a team of diligent and dedicated staff who are committed to the Christian mission
• Creating efficient and fully extended sponsorship and fundraising teams that fuel our mandate and impact future growth
• Encouraging all Christians to engage in the vision through Life FM membership and financial support
• Creating a brand that attracts our target audience to the station
• Underpinning all endeavours with high quality and accurate research
• Undergirding all activities with continuing and deliberate prayer.