Vision and Values
Life FM aims to challenge and influence contemporary thinking by presenting a Biblical worldview through broadcasting that leads people to a revelation of God’s grace and encourages them to connect to the local Christian Church as followers of Christ.
Life FM delivers the vision by…
- Creating innovative, dynamic and relevant program content and personalities that connect with secular and Christian audiences
- Using and exploring diverse technologies to effectively present the Biblical worldview
- Supporting the vision with a team of diligent and dedicated staff who are committed to the Christian mission
- Creating efficient and fully extended sponsorship and fundraising teams that fuel our mandate and impact future growth
- Encouraging all Christians to engage in the vision through Life FM membership and financial support
- Creating a brand that attracts our target audience to the station
- Underpinning all endeavours with high quality and accurate research
- Undergirding all activities with continuing and deliberate prayer.